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Press Release

June 9, 2009

RAYMOND JAMES NAMED AS TOP FULL-SERVICE BROKER IN 2009 SMARTMONEY BROKER SURVEY

ST. PETERSBURG, Fla. – Raymond James Financial, Inc. (NYSE-RJF) was recently named the best full-service broker in the 2009 SmartMoney “Annual Broker Survey”

Marking the second year in a row that Raymond James earned top honors, the firm ranked above such household names as Morgan Stanley, UBS, Merril Lynch, Wachovia and Smith Barney.

The survey results, which were compiled using research data from Zacks Investment Research, J.D. Power and Associates, Corporate Insight, Dalbar, Forrester Research and SmartMoney’s proprietary research, considered criteria such as stocking picking prowess, customer satisfaction, web site capabilities, client trust and account statements.

The firm was ranked particularly high in customer satisfaction, account statements and website capabilities.

“Clearly the turmoil in the financial services world has investors turning to stable and reliable firms like Raymond James,” said Chief Operating Officer Chet Helck, head of the firm’s Private Client Group. “Our ranking at the top – for both years we’ve been included in the survey – is a testament not just tour service-oriented culture, but also to our financial advisors’ ability to deliver on that promise and put their clients’ interests first.”

SmartMoney does not endorse any product or service of Raymond James.
Past Performance is not indicative of future results.